Blog Detail

Page Title

Home / Blog / Technical Trends and Updates / Advice on enhancing your website's e-commerce architecture

Advice on enhancing your website's e-commerce architecture

  July 4,2023

The website's content and organizational structure are as crucial to e-commerce architecture as the more complex technical elements. Here are six do-it-yourself strategies that we suggest for improving your e-commerce search infrastructure. 


Identify and Include Your Target Keywords:


Your platform's content catches the eye of both your customers and search engines (SEs). When someone searches for the product you sell, the latter displays your page in the search results. This is why you must assist the SEs in quickly finding, indexing, and ranking your e-commerce website. The initial stage is to define, categorize, and distribute the keywords throughout the website as they serve this purpose.


Optimal Techniques:


  • Make a spreadsheet with columns that correspond to the pages of the website. 
  • Map up to 2 KW of keywords to each of the following: related pages, URLs, titles, headers, and content.
  • Add relevant keywords to HTML components, text, and links. Please make sure they are concise and naturally appropriate.  


Benefit from Internal Linking


Internal linking uses hyperlinks to connect two pertinent web pages, goods, or publications. With this method, you may enhance the client's experience and show them additional goods relevant to their search without interfering with purchasing. Added advantages include the following:


  • It facilitates site navigation.
  • It motivates visitors to remain on your website longer and assists them in learning more about your services and goods. 
  • It makes it easier for search engines to index the website and decide whether it is relevant to the search phrase just entered into the search field.


Using links and appropriately labeling them may improve a website's online performance and add additional keywords to catch the search engine spiders' attention. However, use it sparingly to avoid becoming a spam website.


Improve the website's intuitive navigation.


There's a reasonable risk that consumers will close the tab without returning if they can't find the required button or menu. However, you may avoid that by designing an easy-to-use web navigation.


To make finding the product/category/action easier, include a sidebar, footer, main navigation menu, breadcrumbs, and "to the top/down" buttons. Because navigation keywords are used similarly by all clothing retailers, using branded keywords can help you rank better and reach a specific target demographic.


Improve Your Category and Product Pages


The foundation of every e-commerce architectural design is the product and category pages. Finding a needed item shouldn't be difficult for the customer, especially if there are many different options available, such as variations in size, brand, price, etc. 

Employ breadcrumbs


This is the mechanism behind the breadcrumb-style navigation links, which go from generic to more particular. By accurately labeling them, you may make it easier for users to navigate the site, bounce between categories, and comprehend what's on the pages for search engines.


 Enter the world of product image optimization.


The optimal design for e-commerce sites includes not only the name of the product but also the appropriate image size and alternate text in case of users with hearing or visual impairments access the page. The fundamental guideline is to name images as closely as possible to probable search queries.




Creating an effective eCommerce website architecture is essential to maximizing platform performance and giving your consumers the greatest possible experience. Along with improving your SERP ranks, it will make your website more visible to the search engines that analyze search queries.


The IT architects at BestWish are available to help you select the best e-commerce application architecture for your company model, spending plan, and long-term goals.

Tags : ,